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My Plan to Start Paid Advertising
I’ve always been too scared to advertise. There are a few reason’s for this.
I don’t fully trust Facebook or other digital ad networks. (Does anyone?) They have pulled the rug out from under me so many times that I feel foolish giving them money.
I don’t know what I’m doing, and therefore don’t want to burn cash.
What’s funny is that my team has processed millions of dollars of ad budget for our clients and have had great success. But when it comes to my own money, I’ve always been too chicken.
Here’s why it’s different for me now.
For Copyblogger and for TimStodz, it’s obvious to me that the best way for me to serve my audience is by writing high level newsletters. I never imagined I would be in the newsletter business, but I’m surprisingly good at it and best of all, I LOVE doing it.
Copyblogger makes about $8000 a week if I sell out of sponsorships for all three issues. TimStodz makes about $400 a week since it’s only 1 issue a week and the email list is just over 8000 people.
The point is, if I am able to earn email subscribers for $5 a pop or less, than I can continue building up the revenue and growing the list into a monster.
For Copyblogger, I want to get 1,000,000 subscribers. For TimStodz, my short term goal is 100,000.
It’s a good plan … I think?