Protecting Your Treasure from Pirates

What’s the most valuable asset in the world? It’s not crypto. It’s not oil. It’s not microchips. It’s not the dollar bill. It’s your focus. Your focus is the only asset that really matters. It is the alpha and the omega. It is the only commodity that means anything. In order to sell you an idea, a product, a service or a story, an organization must first capture your focus.

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